Hailey Bieber for Calzedonia: the exact lace tights from her new campaign
In Calzedonia's new campaign Hailey Bieber wears black lace from wrists to toes: the Floral Lace Tights and the matching Lace Top. What they are, what they cost, and the brand's lace season.
Black lace from the wrists to the toes: that is Hailey Bieber in Calzedonia's new campaign, out on 22 October 2026. She wears a long-sleeved floral lace top with nothing underneath, matching floral lace tights over black briefs, and in one shot a cropped black leather jacket. Unlike most celebrity tights, this pair is credited: the Floral Lace Tights, the same Calzedonia style we listed as an alternative for Heidi Klum's campaign a week ago.
The campaign: Paige Powell, a bed and a lot of lace
The photos are by Paige Powell for Calzedonia, according to InStyle, whose report was picked up by Yahoo. Bieber has been a global ambassador for the brand since the spring (May, according to OK!), and her summer campaign was swimwear. Now it is the turn of the tights, after a September in which the brand sent a taxi with legs around New York.
The setting is a bedroom: white sheets, a dark wooden headboard, plain walls. On Calzedonia's US site the campaign has its own page, with images dated 21 October in their file names, the line "This season, it's all about lace" and a short text that calls lace tights "delicate yet daring, romantic yet undeniably cool".
The same lace with a cropped leather jacket. Photo: Calzedonia, lace campaign with Hailey Bieber.
There are two looks in the lace story:
- Lace on lace. The long-sleeved floral lace top, sheer, over the floral lace tights in the same black and the same pattern, with black briefs. From a distance it reads as one piece, which is why theFashionSpot and Reality Tea called it a catsuit. InStyle names two separate pieces, and so does Calzedonia's own product page for the top, which says it is "designed to be paired with the MODC2197 lace tights".
- With leather. The same base under a cropped black leather jacket, kneeling on the bed. The jacket is the only heavy piece; everything else is sheer.
The campaign banner on Calzedonia's site. Photo: Calzedonia, lace campaign with Hailey Bieber.
The tights: Floral Lace Tights, black
InStyle's caption is precise: "Hailey Bieber wore the Floral Lace Tights and the Lace Top", with links to both Calzedonia product pages. The style code of the tights is MODC2197, and on the campaign page the black version is the first one shown.
What the product page says:
- Stretch floral lace, 80% polyamide and 20% elastane (what each fibre does is in what tights are made of), part of the brand's Deluxe Selection capsule;
- made in Italy, with a back seam and a flat toe seam;
- $37 in the US, €25.95 on the Italian site;
- five colours: black, Coffee Brown, Blue, Dark Gray and Dark Red.
There is no denier: lace is not measured that way, because the pattern alternates dense flowers and open mesh. Black is the version Bieber wears; the brown, blue and red ones are the colours we suggested for Heidi Klum's three looks.
Floral Lace Tights in black, the campaign pair, styled by Calzedonia with a blazer and boots. Photo: Calzedonia.
The Lace Top (MODC2271) is in the same stretch lace: fitted, long sleeves, round neckline, $69 in the US, in black, Coffee Brown and Dark Red.
The Lace Top in black: on its own, or over a bra with a skirt. Photo: Calzedonia.
Calzedonia's lace season
Bieber is the second face of lace for Calzedonia in ten days. On 12–14 October the brand launched Heidi Klum's Lace Tights campaign, with floral lace in burgundy, navy, chocolate and black and a pointed heel in every look. Before that, lace was already in the autumn/winter 2026 collection with Lily Allen, and at the British Vogue dinner the guests wore floral tights too.
The two campaigns split the job. Klum shows lace in colour, with sharp tailoring and heels; Bieber shows black lace almost alone, with skin, a bed and a leather jacket. The products are the same family: on the Bieber page Calzedonia also lists the Floral Lace Sheer Tights, the Pop Floral and Liberty Floral fishnets, the Lace and Rose Tights, a Floral Lace Jumpsuit and lace culottes.
The next chapter: the Rainy Glitter tights, "coming soon" on Calzedonia's site. Photo: Calzedonia, campaign with Hailey Bieber.
The campaign page also previews what comes next: the Rainy Glitter tights, "made to catch every light and every eye", which Bieber wears with a black off-the-shoulder top. They are marked "coming soon" and do not have a product page yet.
How to wear lace like Hailey Bieber
- Lace on lace, only in one colour. A lace top and lace tights work together when the black is the same and the pattern is close. Two different blacks, or two different laces, look like an accident.
- One solid piece. In the campaign it is a leather jacket; in real life a blazer, a long coat or a knit dress does the same job. Our guide to lace tights has more combinations; for net instead of lace, the fishnet guide.
- A slim shoe. The campaign is barefoot, but Calzedonia's own product photos pair the tights with pointed knee-high boots. Lace with a chunky sole loses its finesse.
- Mind the back seam. It is part of the design: keep it straight, and pull the tights up from the ankle, not the waist. Where the seam, gusset and toe sit is in our anatomy of tights.
For the same idea in sheer black instead of lace, see our round-up of sheer black tights on the red carpet.
The photos
Campaign and product photos come from Calzedonia's US site (the Hailey Bieber page and the product pages of the Floral Lace Tights and the Lace Top). The photographer, Paige Powell, is credited by InStyle. The circle on the cover shows Hailey Bieber at the WWD Style Awards 2026 (Kevin Paul, CC BY 4.0, via Wikimedia Commons), not at the shoot.
